If you can't tell, we're a little different here at Sonic. We're real people, not just suits and ties. And even though we're different, the one thing we all have in common is our unwaivering passion for all things audio and sharing that passion with our customers. We're always on the cutting edge of new technology, and we share that knowledge with our entire company to provide you with the latest and greatest products and service. We know that we can never stop learning and we'll always use our new knowledge to help you get the most from your electronics. THAT'S why we're experts.
Nathaniel Victor, CEO
Sonic Electronix was founded when Nathaniel Victor had a bad experience with an unprofessional and unknowledgeable car stereo shop. From day one, our business has been built upon and sustained by our expert knowledge.
Our Installation Bay Manager Allyn Rahim brings over 15 years of hands-on installation experience to the table. By the time Allyn was old enough to get his driver's license, he already had years of training under his belt from working on systems for his friends, family and neighbors. Allyn turned his passion into a career, learning the ropes at a small business before honing his craft and managing installation bays at premium audio installation shops. Allyn specializes in high-end fabrication, and is one of the first installers to put an Apple iPad into the dash of a car.
Like so many others before him, Merchandiser Sedric Arnold got his start over 12 years ago as a teenager installing a system in his first car. He soon discovered he had a passion for car electronics and installation, and started doing sales and installation for a big box retailer. After gaining experience in several more install bays, Sedric joined the Sonic team and has been one of the original experts since the early days. Sedric likes all aspects of installing, but has a special passion for wiring projects such as alarms and remote start.
With over 25 years of hands-on experience, Merchandiser Louis Gutierrez is no stranger to high-quality car audio systems. Competing in (and winning!) many sound quality competitions as a member of team Image Dynamics, Louis has developed a sharp ear for proper sound staging, clarity and more. These days, Louis brings his passion to the table when developing the selection of installation parts and car audio accessories you'll find on SonicElectronix.com!
Director of Product
If you've seen any of our Youtube videos then you've probably seen Seth in action. Seth is a proud member of the V-Dub club (Volkswagen for the win!) and got his start in car audio when he got his very first car. He likes to experiment with different systems and is always in search of that perfectly well-rounded system, preferring sound quality over SPL. With over a decade of experience under his belt, Seth is a true tech expert and loves to get his hands on the latest gadgets. When he's not checking out new technology, Seth likes to go on road trips with his wife to find great places to eat!
Customer Service Manager
At Sonic Electronix, nothing comes second to service, and Larsen Greenberg represents the great experience you'll have when shopping with us. His ten years of experience in retail and e-commerce has provided him with the skills to lead our award-winning team and ensure that every customer looks forward to their next purchase. His passions include fitness, Pho, and his Blu-Ray collection. You're guaranteed to find Larsen working hard, studying hard, and in his rare free time, playing even harder.